The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market
Robert L. Williams, Maktoba Omar and Ujvala Rajadhyaksha
| Year of publication: |
2012
|
|---|---|
| Authors: | Williams, Robert L. ; Omar, Maktoba ; Rajadhyaksha, Ujvala |
| Published in: |
Interdisciplinary approaches to product design, innovation, & branding in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78190-016-7. - 2012, p. 267-279
|
| Subject: | Strategisches Management | Strategic management | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628420