The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Year of publication: |
2020
|
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Authors: | Zheng, Haichao ; Qi, Zihao ; Luo, Xin ; Li, Liting ; Xu, Bo |
Subject: | Reward-based crowdfunding | Word-of-mouth | Projects filtering | Collective intelligence | Crowd-based filtering | Crowdfunding | Virales Marketing | Viral marketing | Social Web | Social web | Projektmanagement | Project management |
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