The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Haichao Zheng, Zihao Qi, Xin Luo, Liting Li, Bo Xu
| Year of publication: |
2020
|
|---|---|
| Authors: | Zheng, Haichao ; Qi, Zihao ; Luo, Xin ; Li, Liting ; Xu, Bo |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 4, p. 757-782
|
| Subject: | Reward-based crowdfunding | Word-of-mouth | Projects filtering | Collective intelligence | Crowd-based filtering | Crowdfunding | Virales Marketing | Viral marketing | Social Web | Social web | Projektmanagement | Project management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9322-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309204