The Value of Competition among Agencies in Developing Ad Campaigns: Revisiting Gross's Model
| Year of publication: |
1996
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|---|---|
| Authors: | Colarelli O'Connor, Gina ; Willemain, Thomas R. ; MacLachlan, James |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 25.1996, 1, p. 51
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