The value of experience-based simulation in garnering support for radically new concepts
Julian Bauer, Fiona Schweitzer, Sven Heidenrich, Tobias Roeth
| Year of publication: |
2021
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|---|---|
| Authors: | Bauer, Julian ; Schweitzer, Fiona Maria ; Heidenrich, Sven ; Rötheli, Tobias F. |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 9, p. 2150095-1-2150095-23
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| Subject: | Experience design | information processing | decision-making | cognitive resistance | idea evalution | contrual level | new product development | political behavior | idea champions | radically new product | Produktentwicklung | New product development | Innovation | Kognition | Cognition | Innovationsmanagement | Innovation management | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S136391962150095X [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939370