The value of health and wellbeing : an empirical model of value creation in social marketing
Nadia Zainuddin; Rebekah Russell-Bennett; Josephine Rrevite
| Year of publication: |
2013
|
|---|---|
| Authors: | Zainuddin, Nadia ; Russell-Bennett, Rebekah ; Previte, Josephine |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 9, p. 1504-1524
|
| Subject: | Social marketing | Value creation | Preventative health services | Structural Equation Modelling | Betriebliche Wertschöpfung | Social Marketing | Gesundheit | Health | Gesundheitsvorsorge | Preventive care | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010189411