The value of influencer channel in an emerging livestreaming e-commerce model
Junbin Wang and Xing Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Junbin ; Zhang, Xing |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 1, p. 112-124
|
| Subject: | competition | e-commerce | game theory | Influencer channel | livestreaming | Electronic Commerce | E-commerce | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2022.2027825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231659