THE VALUE OF INTANGIBLE ASSETS WITHIN A SME

The concept of value has been born together with the commercial activity. One has decided to present in this paper some of the ways in which the intangible assets of a company contribute to its value raise. To eliminate different interpretations of the terms, one has defined the main concepts and elements present in the paper, such as the concept of value, Value Based Management. Besides the brand, the second analyzed instrument of value creation is the human capital (resource) - HR. In this matter, one has taken into consideration the reverse influence the company has on its HR and the value the HR creates within the company. One huge result of the study is that in order to be able to create value for a team work, this team needs to be equilibrated regarding competences, working style, active collaboration, proactive behaviour, correct and common focused purposes. Last, but not least, one has brought into discussion the Value added intellectual coefficient, method conceived to help the managers determine their companies’ potential, based on present performance and exploit it at its best. In conclusion, every company has its unique set of knowledge, competences, values and solutions, all intangible resources.