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The value of offline channel subsidy in bricks and clicks : an O2O supply chain coordination perspective

Zhisong Chen, Li Fang, Shong-Iee Ivan Su
Year of publication:
2021
Authors: Chen, Zhisong ; Li, Fang ; Su, Shong-Iee Ivan
Subject: O2O supply chain | Game theoretical model | Offline subsidy | Supply chain coordination | Revenue sharing contract (RSC) | Two-part tariff contract (TTC) | Lieferkette | Supply chain | Spieltheorie | Game theory | Subvention | Subsidy | Vertrag | Contract | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel
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