The value of platform endorsement
Mimansa Bairathi, Xu Zhang, Anja Lambrecht
| Year of publication: |
2025
|
|---|---|
| Authors: | Bairathi, Mimansa ; Zhang, Xu ; Lambrecht, Anja |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 1, p. 84-101
|
| Subject: | field experiment | online freelancing | platform endorsement | platforms | spillover effects | Digitale Plattform | Digital platform | Feldforschung | Field research | Spillover-Effekt | Spillover effect | Netzwerkökonomik | Network economics | Social Web | Social web | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197204