The value of pricing control in export channels : a governance perspective
Matthew B. Myers and Michael Harvey
| Year of publication: |
2008
|
|---|---|
| Authors: | Myers, Matthew B. ; Harvey, Michael G. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 579-607
|
| Subject: | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory | Corporate Governance | Corporate governance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003656485