Cover Image

The value of purchase history data in target marketing

Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby
Year of publication:
1993
Authors: Rossi, Peter E. ; McCulloch, Robert E. ; Allenby, Greg M.
Institutions: University of Chicago / Graduate School of Business / Department of Economics (contributor)
Publisher: Chicago, Ill. : Univ. of Chicago, Graduate School of Business, Dep. of Economics
Check Google Scholar |
In German libraries (KVK)
I need help

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10000899193
Similar items by person