The value of qualitative research for international marketers : cross-cultural issues and recommendations
Year of publication: |
2007
|
---|---|
Authors: | Javalgi, Rajshekhar G. ; Young, Robert B. ; Scherer, Robert F. |
Published in: |
New world marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99276-7. - 2007, p. 155-174
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Welt | World |
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