The Value of Social Dynamics in Online Product Ratings Forums
| Year of publication: |
2011
|
|---|---|
| Authors: | Moe, Wendy W ; Trusov, Michael |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 3, p. 444-457
|