The value of social dynamics in online product ratings forums
Year of publication: |
[2016]
|
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Authors: | Moe, Wendy W. ; Trusov, Michael |
Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 317-348
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Produktqualität | Product quality | Bewertung | Evaluation | Marktforschung | Market research |
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