The value of trust for travel agencies in achieving customers' attitudinal loyalty
Year of publication: |
July-December 2015
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Authors: | Devece, Carlos ; Garcia-Agreda, Sergio ; Ribeiro-Navarrete, Belén |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 4, p. 516-529
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Subject: | customers | internet | loyalty | tourism services | travelagencies | Beziehungsmarketing | Relationship marketing | Reisevermittler | Travel agency | Vertrauen | Confidence | Internet | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Tourismus | Tourism |
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