The value of virtual engagement : evidence from a running platform
Che-Wei Liu, Weiguang Wang, Guodong (Gordon) Gao, Ritu Agarwal
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Che-Wei ; Wang, Weiguang ; Gao, Guodong ; Agarwal, Ritu |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 9, p. 6179-6201
|
| Subject: | digital platform | healthy behavior | social interaction | user engagement | virtual race | Digitale Plattform | Digital platform | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138049