The value of Wi-Fi as entertainment : an application to free Wi-Fi in city buses of Korea

Yongwon Kim, Yongkyu Kim

As the usage of mobile data is significantly increasing, the demand for free public Wi-Fi also continues to grow. The ministry of science & ICT (MSIT) and some municipalities in Korea have been constructing free Wi-Fi networks on mass transportation for the benefit of users. In this study, we estimate the economic value of Wi-Fi for leisure based on demand function, which considers the time cost of using the internet. By using the 2016-2019 Korean Media Panel (KMP) data, we estimated the yearly consumer surplus of Wi-Fi and that of Wi-Fi in city buses. In this way, we showed the cost-benefit analysis could be carried out in public Wi-Fi projects.

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Year of publication:	[2020]
Authors:	Kim, Yongwon ; Kim, Yongkyu
Published in:	ITS Conference : online event : 14th–17th June 2020 ; 23
Publisher:	Online : International Telecommunications Society
Subject:	Wi-Fi \| Internet \| Consumer Surplus \| Panel Analysis \| Südkorea \| South Korea \| Konsumentenrente \| Consumer surplus \| Konsumentenverhalten \| Consumer behaviour \| Mobile Anwendung \| Mobile application