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The value relevance of brand equity in the financial services industry : an empirical analysis using quantile regression

David Han-Min Wang; Tiffany Hui-Kuang Yu; Fang-Ru Ye
Year of publication:
2012
Authors: Wang, Hanmin ; Yu, Tiffany Hui-Kuang ; Ye, Fang-ru
Subject: Finanzdienstleistung | Financial services | Bank | Markenimage | Brand image | Werbeplanung | Advertising planning | Taiwan
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