The varying influence of spokesperson's accent in communication effectiveness : a comparative study in two different regions of Mexico
Oscar W. DeShields; Ali Kara
| Year of publication: |
2011
|
|---|---|
| Authors: | DeShields, Oscar W. ; Kara, Ali |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 1, p. 55-65
|
| Subject: | Verkaufspersonal | Salespeople | Sprache | Language | Marketingmanagement | Marketing management | Verkaufsverhalten | Sales behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Mexiko | Mexico |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233558