The vice and virtue of on-the-go consumption : an exploratory segmentation
Sean Sands, Isabella Maggioni, Carla Ferraro, Charles Jebarajakirthy, Maria Dharmesti
| Year of publication: |
2019
|
|---|---|
| Authors: | Sands, Sean ; Maggioni, Isabella ; Ferraro, Carla ; Jebarajakirthy, Charles ; Dharmesti, Maria |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 399-408
|
| Subject: | On-the-go consumption | Convenience retail | Consumption behavior | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Einzelhandel | Retail trade | Konsumtheorie | Consumption theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.06.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115161