The Viewer's Reception and Processing of Sponsorship Information in Sport Telecasts
| Year of publication: |
2012
|
|---|---|
| Authors: | Breuer, Christoph ; Rumpf, Christopher |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 26.2012, 6, p. 521-531
|