The why of consumption : contemporary perspectives on consumer motives, goals and desires
ed. by S. Ratneshwar, David Glen Mick, and Cynthia Huffman
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Ratneshwar, Srinivasan (contributor) ; Mick, David Glen (contributor) ; Huffman, Cynthia (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XX, 330 S Ill., graph. Darst 24 cm |
|---|---|
| Series: | Routledge studies in interpretive marketing research. - London [u.a.] : Routledge, ZDB-ID 2141547-X. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Enth. 17 Beitr. |
| ISBN: | 0-415-31617-0 ; 978-0-415-31617-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003932956