The willingness of a customer to co-create innovative, technology-based services : conceptualisation and measurement
Matthias Handrich and Sven Heidenreich
| Year of publication: |
2013
|
|---|---|
| Authors: | Handrich, Matthias ; Heidenreich, Sven |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 17.2013, 4, p. 1-36
|
| Subject: | Cost-benefit-comparison | co-creation | innovation | mobile apps | scale development | technology-based services | willingness to co-create | Kundenintegration | Customer integration | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Mobile Anwendung | Mobile application |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200369