THE WILLINGNESS OF A CUSTOMER TO CO-CREATE INNOVATIVE, TECHNOLOGY-BASED SERVICES: CONCEPTUALISATION AND MEASUREMENT
| Year of publication: |
2013
|
|---|---|
| Authors: | HANDRICH, MATTHIAS ; HEIDENREICH, SVEN |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ, ISSN 1363-9196, ZDB-ID 13395828. - Vol. 17.2013, 4
|