The winemaker as entrepreneurial marketer : an exploratory study
Sarita Ray Chaudhury; Pia A. Albinsson and George David Shows and Virginia Moench
| Year of publication: |
2014
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|---|---|
| Authors: | Chaudhury, Sarita Ray ; Albinsson, Pia A. ; Shows, George David ; Moench, Virginia |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 4, p. 259-278
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| Subject: | New Mexico | Participant observation | Opportunity | Risk | Emerging wine region | Entrepreneurial marketing | In-depth interviews | Qualitative research | Winemakers | Entrepreneurship | Entrepreneurship approach | Weinbau | Wine industry | Unternehmensgründung | Business start-up | Marketing | Befragung | Interview | Marketingmanagement | Marketing management | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462624