The wizardry of customer value : an action guide to measuring & managing loyalty
Year of publication: |
1998
|
---|---|
Authors: | Reidenbach, Richard Eric ; MacClung, Gordon W. |
Publisher: |
Morgantown, W Va. : Rhumb Line Publ. |
Subject: | Kundenorientierung | Kundenwert | Messung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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