The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Caitlin Ferreira, Jeandri Robertson, Raeesah Chohan, Leyland Pitt and Tim Foster
| Year of publication: |
2023
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|---|---|
| Authors: | Ferreira, Caitlin ; Robertson, Jeandri ; Chohan, Raeesah ; Pitt, Leyland F. ; Foster, Tim |
| Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 33.2023, 2, p. 309-327
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| Subject: | Computerized text analysis | Customer experience | Digital technologies | LIWC | Online customer reviews | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Computerunterstützung | Computerized method | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-04-2022-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302313