A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing : a TOE framework perspective

Muhammad Arsalan Nazir, Hadia Rizwan, and Xiaoxian Zhu

Year of publication:	2025
Authors:	Nazir, Muhammad Arsalan ; Rizwan, Hadia ; Zhu, Xiaoxian
Subject:	Adoption factors/challenges \| Digital innovation \| Qualitative analysis \| SMEs \| Social media marketing \| TOE framework \| KMU \| SME \| Online-Marketing \| Internet marketing \| Social Web \| Social web \| Innovationsdiffusion \| Innovation diffusion \| Innovation

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