Theories and models in events management
Sebastian Kaiser
| Year of publication: |
2014
|
|---|---|
| Authors: | Kaiser, Sebastian |
| Published in: |
The business of events management. - Harlow : Pearson Education Limited, ISBN 0-273-75862-4. - 2014, p. 29-41
|
| Subject: | Theorie | Theory | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376027