THEORIES OF CONSUMER’S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM

The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm.

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Year of publication:	2014
Authors:	ISAC, FLORIN LUCIAN ; RUSU, SERGIU
Published in:	Annals - Economy Series. - Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, ISSN 1844-7007. - Vol. 2.2014, April, p. 82-88
Publisher:	Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Subject:	expectation \| disconfirmation \| paradigm \| satisfaction

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011150563