//-->
The perception of a firm's competitive position
Wind, Yoram, (1977)
Marketing theory and metatheory
Bartels, Robert D. W., (1970)
New essays in marketing theory
Fisk, George, (1971)
Rules for church promotion decisions
Carman, James M., (1987)
Brand switching and linear learning models
Carman, James M., (1966)
Correlates of brand loyality : some positive results
Carman, James M., (1970)