Theorizing materialism through the Institutional Analysis and Development framework
Year of publication: |
March 2018
|
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Authors: | Kilbourne, William E. ; Dorsch, Michael J. ; Thyroff, Anastasia E. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 18.2018, 1, p. 55-74
|
Subject: | Consumer behaviors | dominant social paradigm | intuitional analysis and development framework | institutional theory | materialism | Institutionenökonomik | Institutional economics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Materialismus | Materialism |
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