Theory construction and data analysis in marketing communication: A facet analytical approach
| Year of publication: |
2009
|
|---|---|
| Authors: | Hornik, Jacob ; Cohen, Erik ; Amar, Reuven |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 1, p. 35-54
|