There must be a better way - Should you sell derivatives as a stand-alone product, or integrate them with underlying cash sales? Derivatives players have tussled with this question since the mid 1980s. They haven't found an elegant answer.
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Euromoney. - London : Euromoney Publ, ISSN 0014-2433, ZDB-ID 1902325. - 2000, p. 77-79