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Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising
Huang, Yanliu, (2008)
The roles of planning, learning, and mental models in repeated dynamic decision making
Huang, Yanliu, (2013)
There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu, (2010)