There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Fiona Schweitzer, Ellis A. Van den Hende, and Erik-Jan Hultink
| Year of publication: |
2020
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| Authors: | Schweitzer, Fiona Maria ; Hende, Ellis van den ; Hultink, Erik J. |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 67.2020, 3, p. 813-829
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| Subject: | Cocreation | customer integration | ustomer orientation | iterature review | new product development | new product development (NPD) | project success | radical innovation | radical new product (RNP) | user involvement | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2019.2893060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012300002