They are not all same : variations in Asian consumers' value perceptions of luxury brands
Paurav Shukla; Jaywant Singh; Madhumita Banerjee
| Year of publication: |
2015
|
|---|---|
| Authors: | Shukla, Paurav ; Singh, Jaywant ; Banerjee, Madhumita |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 265-278
|
| Subject: | Value perceptions | Luxury brands | Horizontal/vertical collectivistic cultures | Asian consumers | China | India | Indonesia | Emerging markets | Luxusgüter | Luxury goods | Indien | Konsumentenverhalten | Consumer behaviour | Indonesien | Asien | Asia | Markenführung | Brand management | Kundenwert | Customer value | Schwellenländer | Emerging economies | Markenimage | Brand image | Markenartikel | Brand | Wahrnehmung | Perception |