"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty

Ching-Wei Ho

Year of publication:	2016
Authors:	Ho, Ching Wei
Published in:	Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 18.2016, 5, p. 497-516
Subject:	Facebook fan pages \| brand communities \| brand trust \| brand community identification \| brand loyalty \| Facebook interaction effects \| fan relationships \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Markentreue \| Brand loyalty \| Beziehungsmarketing \| Relationship marketing \| Markenführung \| Brand management \| Markenartikel \| Brand \| Online-Marketing \| Internet marketing \| Markenimage \| Brand image \| Vertrauen \| Confidence \| Kundenbindung \| Customer retention

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