Thinking about fit and donation format in cause marketing : the effects of need for cognition
Anthony H. Kerr and Neel Das
| Year of publication: |
2013
|
|---|---|
| Authors: | Kerr, Anthony H. ; Das, Neel |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 1, p. 103-112
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Definition | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729463