Thinking and feeling products and utilitarian and value-expressive appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
| Year of publication: |
2012
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|---|---|
| Authors: | Choi, Hojoon ; Yoon, Hye Jin ; Paek, Hye-Jin ; Reid, Leonard N. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 2 (1.4.), p. 91-112
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