Third-person effect comparison between US and Chinese social networking website users : implications for online marketing and word-of-mouth communication
Jie Zhang; Terry Daugherty
| Year of publication: |
2010
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|---|---|
| Authors: | Zhang, Jie ; Daugherty, Terry |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 21933686. - Vol. 3.2010, 3, p. 293-315
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009878523