This event is me! : how consumer event self-congruity leverages sponsorship
Angeline G. Close; Anjala S. Krishen; Michael S. LaTour
| Year of publication: |
2009
|
|---|---|
| Authors: | Scheinbaum, Angeline Close ; Krishen, Anjala S. ; LaTour, Michael S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 3, p. 271-284
|
| Subject: | Textilhandel | Textile distribution | Event-Marketing | Event marketing | Sponsoring | Sponsorship | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Feldforschung | Field research | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900790