This is your stomach speaking : anthropomorphized health messages reduce portion size preferences among the powerless

Fiona J. Newton, Joshua D. Newton, Jimmy Wong

Year of publication:	June 2017
Authors:	Newton, Fiona J. ; Newton, Joshua D. ; Wong, Jimmy
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 229-239
Subject:	Power \| Anthropomorphism \| Threat \| Food \| Portion size

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