Three-screen viewing aids traditional TV - Analysis of how different demographic groups use TV, web and mobile can build a useful model.
| Year of publication: |
2009
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|---|---|
| Authors: | Dodd, Matthew ; Doe, Pete |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 18-20
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