Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
| Year of publication: |
2010
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|---|---|
| Authors: | Desai, Preyas S ; Koenigsberg, Oded ; Purohit, Devavrat |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 47.2010, 1 (1.2.), p. 36-51
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