Tightness-looseness : implications for consumer and branding research
Carlos J. Torelli, María A. Rodas
| Year of publication: |
July 2017
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|---|---|
| Authors: | Torelli, Carlos J. ; Rodas, María A. |
| Other Persons: | Ren, Li (contributor) ; Gordon, Sarah (contributor) ; Gelfand, Michele J. (contributor) |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 3, p. 398-404
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| Subject: | Culture | Branding | Tightness | Looseness | Consumer Behavior | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2017.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739972