Time-based modifications to process theory illustrations through a corporate rebranding case study
Year of publication: |
2015
|
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Authors: | Juntunen, Mari |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 10.2015, 2, p. 222-242
|
Subject: | Corporate rebranding | Organizational change | Corporate branding | Lifecycle | Small and medium sized enterprises | Teleology | Organisatorischer Wandel | KMU | SME | Markenführung | Brand management |
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