Time to retire the concept of brand personality? Extending the critique and introducing a new framework
| Year of publication: |
2019
|
|---|---|
| Authors: | Oklevik, Ove ; Supphellen, Magne ; Maehle, Natalia |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2019, 3 (20.12.), p. 211-218
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1805 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012188929