To Aggregate or Not to Aggregate : Should Decisions and Models Have the Same Frequency?
Year of publication: |
2011
|
---|---|
Authors: | Calli, Meltem Kiygi |
Other Persons: | Weverbegh, Marcel (contributor) ; Franses, Philip Hans (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Aggregation |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 15 2010, 12 erstellt |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Finding the Influentials that Drive the Diffusion of New Technologies
H. Mireles, Carlos, (2012)
-
Informants in Organizational Marketing Research
van Bruggen, van Bruggen, G.H., (2000)
-
To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?
Franses, Philip Hans, (2010)
- More ...
-
Modeling the Effectiveness of Hourly Direct-Response Radio Commercials
Calli, Meltem Kiygi, (2011)
-
The effectiveness of high-frequency direct-response commercials
Calli, Meltem Kiygi, (2012)
-
Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi, (2008)
- More ...